Brand Storytelling and Public Relations Solutions
I work in Public Relations and Publicity to gain Media coverage for a variety of client types, including Music, Events, Fashion, Beauty, Lifestyle, Artists and Corporate Clients.
WHAT I DO:
Independently strategize, develop, and launch Publicity campaigns
Create & Distribute Professional Electronic Press Materials
Write Bios, Press Releases, Media Alerts, Fact Sheets, Pitches
Pitch Print, Web, Radio, and TV Media for clients
Research & Create Custom Media Lists
Press Coverage Tracking
Set up Client interviews with Publications, Radio and TV
Build Relationships with Journalists
I've secured coverage for clients on CBS, NBC, ABC, FOX, Huff Post, Forbes, The Wall Street Journal, and thousands of regional, national and international magazines and websites, as well as The Associated Press, Getty Images, thousands of blogs, niche publications, and TV and radio features worldwide.
Monthly Services include:
Storytelling and media relations
Targeted press strategy aligned to brand goals
Product placement, sample tracking
Print, digital and select broadcast press relations
Media Relations and Outreach
Thought Leadership and Executive Visibility
Press Releases for Announcements and Exclusives
After a detailed proposal, we start with minimum of six-month engagements with expectations to see feature press coverage within the first three months of the campaign.
Your bio is an integral aspect of your website, Social Media pages, EPK and Media outreach. It’s smart to hire a professional in the field to handle this aspect of building your brand. Having been in PR writing for 20 years, as well as having been a music journalist on the receiving end of PR pitches, I have the knowledge to ask the right questions to tell your story.
I love building websites! We discuss your vision and needs, then I'll send you a check list of everything you need to provide me with according to your input. I have over 10 years experience designing sites for artists and brands, as well as e-commerce sites. More info here.
Social Media Checklist
Do you think you can up your Social Media and Promotions game, but need a checklist to follow?
This Social Media & Promotion Checklist was crafted for a past client who told me it was a game changer for him.
Event or Brand PR & Publicity
I craft bold PR Campaigns through storytelling and customized visibility strategies that will fit your needs.
Press Release Distribution
I can target it to the appropriate media outlets for you so it gets in front of the right eyes, and communicate with them to work to get you noticed for best results.
You’ll receive a list of questions to answer specific to your announcement. Using the answers you provide, we will work together to perfect your best release.
All Writing Services are in AP Style, as used by Media Outlets. Each PR Campaign is tailored to target the appropriate media outlets with the goal of optimum results. All pricing is competitive by Industry Standards.
Tour Publicity is a love of mine because a lot of artists have to leave home to get the recognition they deserve. There are some important key elements that go into getting an artist tour publicity, and I really enjoy working on these campaigns, finding them rewarding for the artists.
"I really appreciated Alisha’s dialed-in approach to PR. She set us on the right track when our messaging was a bit off, helped us pivot to a stronger approach, and gave us the recommendations we needed to get the messaging right. Alisha is thorough and comprehensive in her approach - I recommend her if you’re looking for a PR professional to get some solid exposure for your business." -- Sophia Sunwoo, Special Sauce
"Alisha has been a go-getter from the word "go". In the chaotic business of music, she was able to execute successful PR campaigns for my company and bands quickly, helping build our profile and brand with features in the Wall Street Journal to local tastemaker writers. Alisha is a true PR find, who advocates for artists and helps build their presence. A hearty 5 star review for Alisha! "-- Jay Siegan, Nightclub owner, artist manager, event producer, TEDx Music Curator, avid fundraiser, all around music guy. Jay Siegan Presents, Red Devil Lounge Presents
"Alisha has been working for us for 9 years now and when she began working with us, she immediately impressed me by taking our visibility in the Media to a higher level. She has proven consistently over that time to be a valuable asset to our event as she has made sure she understands what the event is about so that her work is an accurate reflection of the event. She works independently with diligence, gets results, and pays thorough attention to detail. She continues to take on new challenges and work toward achieving more with each year, without ever being asked. I can't imagine anyone else being able to achieve these results so independently."-- Tom Ingram, Event Promoter, Viva Las Vegas Rockabilly Weekend
"I managed Alisha in the past and also know her as a colleague in PR and events. She has an upbeat “can do” attitude, and is a dynamo at juggling multiple projects. She is passionate about her work, highly accountable, results-driven and a pleasure to work with." -- Jordan Frease, Director, Business Operations at Jay Siegan Presents
"I hired Alisha right after college, and I’ve watched her career in PR flourish every since. She is highly motivated, thinks outside the box, can manage multiple projects and clients with ease. She tackles each new thing that comes her way with a creative flair, and I have no doubt she still has more great things to come! " -- Caroline Rustigian, Business Consultant I Podcaster I Public Relations I Social Marketing I Digital Content Strategy & Integration I Branded Events #ConnectionArchitect