Cruelty Free All Natural Product Line
& Goodies is a new product that launched in 2022. I worked on a short-term 3-month contract to help them gain their first 4 press hits: 3 separate featured reviews in Beauty News NYC, and a feature in Coral Gables Magazine, where the founders are based. Here is a link to coverage with metrics.
4 Pieces of coverage =2.89K estimated views, 11.1K audience.
"I really appreciated Alisha’s dialed-in approach to PR. She set us on the right track when our messaging was a bit off, helped us pivot to a stronger approach, and gave us the recommendations we needed to get the messaging right. Alisha is thorough and comprehensive in her approach - I recommend her if you’re looking for a PR professional to get some solid exposure for your business." -- Sophia Sunwoo, Special Sauce, Brand Builder for Startups